Debunking the Image vs. Video Content
Image content has traditionally been more popular and engaging on Pinterest than video content. However, this trend may have evolved, and checking the latest data for the most up-to-date insights is essential.
The following explains why users of Pinterest may have favoured images:
Visual Appeal: Pinterest is a visual discovery platform, and images are eye-catching and easily shareable. Users are more likely to be drawn to visually compelling images that resonate with their interests and aspirations.
Ease of Consumption: Images are quick to consume and understand. Users can get an idea of the content at a glance, making saving or engaging with pins that catch their attention easier.
Pin Formatting: Pinterest’s layout for static images, with the “Pin” being the core element. Video content, on the other hand, requires users to click on the pin to view the video, adding an extra step in the engagement process.
Content Creation: Creating high-quality images is less time-consuming and resource-intensive than producing videos. Many Pinterest users, especially individual creators and small businesses find it easier to curate and share image content.
However, in recent years, Pinterest has been investing in improving its video capabilities to keep up with the evolving preferences of users and the growing popularity of video content across social media platforms. As a result, the engagement dynamics shifted, and video content could be gaining traction on the platform.
With the rise of short-form video formats like Story Pins and video ads, video content may now receive more engagement due to its ability to offer a more immersive and dynamic experience. Videos can showcase products, services, or ideas in action, giving users more context and a deeper connection with the content.
To fully understand the current state of engagement on Pinterest, you can refer to the platform’s official data and analytics and the latest industry studies. These sources will provide the most accurate and up-to-date insights on the performance of image versus video content on Pinterest.