The Unreliability of AI-Generated Content
Introduction
In recent months, AI-generated content has made a stride in marketing. AI-generated content is becoming a tool for businesses with the positives of reducing costs and process times. However, we must remember that AI content is not a one-size-fits-all solution for your marketing needs and does not replace the human skills a marketeer brings to your company.
I have highlighted the main facts of how AI-generated content falls short of the reliability and effectiveness of a human marketer:
Lack of contextual understanding:
- Text may appear coherent initially but often needs a deeper understanding of the subject matter, target audience and cultural references.
- Content appears to sound irrelevant, often damaging a brand’s reputation.
- Content does not engage with the audience because AI needs access to the data a human marketer would have collected to understand your audience.
Limited Creativity
- AI-generated content is generated using recognition of patterns and structures within the training data it has been exposed to, so if your competitors also use AI software, you are likely to clash rather than stand out.
- AI-generated content lacks a spark of creativity as it uses a formulaic approach.
- AI-generated content is unable to provide fresh ideas and innovative solutions.
Inability to Adapt to changing trends
- AI cannot stay on top of the latest trends as it uses historical data to write content for you.
- AI cannot adapt to shifts in popular culture, leaving the reader with a vision that you are out of touch.
No emotional Intelligence
- AI cannot create content with empathy, which means the content AI produces will not connect with your audience. Unlike a human, AI lacks the ability to understand human emotions.
Ethical and Legal Concerns
- AI-generated content may generate content that could be biased or infringe on copyright or trademark laws.
- AI could unintentionally generate content resembling existing work.
- AI-generated content can be misleading and prejudiced and simply ruin your brand’s reputation.
- AI-generated content may violate laws and regulations, and today it is unclear who should be made liable for content produced and shared – the software developers, users or both.
Although AI-generated content has its advantages regarding cost savings and works as a temporary time saver, it is clear that AI-generated content operates by recognising patterns and statistical relationships with the text data they have been trained on. Meaning they lack a genuine understanding of a subject matter.
On the other hand, a human marketer brings creativity, empathy, relatable and actionable data and understanding to create content that resonates with the correct audience. While AI is a valuable tool, it still takes a human touch to grasp your brand’s tone and voice.
To discuss your content strategy, get in touch today at [email protected] or call 07745894248